Who this helps: Creators and small-business owners
Bring: Actual product notes, approved specifications, original footage or an item you can safely demonstrate.
Follow the workflow
- Divide notes into observations, sourced specs and unknowns. Drop unknown claims from the script.
- Use the product review worksheet to answer one viewer decision. Draft an opening, visible demonstration, limitation and conclusion.
- Create a shot list matching each claim: wide context, action, detail and limitation. Use real media for the actual item.
- Rehearse and record a short test. Save and play the chosen take externally before leaving Studio.
- Write a caption that adds context rather than repeating every spoken word. Upload manually to the chosen platform and check its published page.
Worked example · illustrative, not a reported result
Fictional output set Script: “This table gives us a separate prep area, but it needs level ground.” Shots: table beside cooking area; utensils in place; folded storage view. Caption: “Our setup prioritizes a separate work surface. Measure your own storage space before choosing one.”
Before you move on
- Every claim supported.
- File playable with audio.
- Caption and video describe the same product.
Common problem and recovery
If you lack demonstration footage, record it before filling the gap with generated imagery.
Build Then Post editorial workflow · prepared September 27, 2026. Examples are illustrative unless explicitly identified otherwise.