Who this helps: Small-business owners
Bring: Approved service scope, exclusions, contact action and facts the business can substantiate.
Follow the workflow
- Complete the content brief without customer identifiers. Keep missing prices, locations and availability visible as questions.
- Write a post answering one pre-contact question. Use a practical detail instead of an unverified superlative.
- Create a separate spoken version: problem, useful explanation, next action. Keep the exact same scope and contact destination.
- Optionally draft a customer reply for internal review. Do not send messages automatically or insert personal information into a public template.
- Have the business approve the text. Save copies, publish manually, and record the actual URL and observation date.
Worked example · illustrative, not a reported result
Fictional post: “Requesting a patio-cleaning estimate? An overview photo and approximate size help us review the job.” Script: “Before requesting an estimate, get one clear overview photo. Add the approximate size, then send both through our approved form.” Optional reply: “Thanks. Please use our estimate form so we can review the scope.”
Before you move on
- Same facts in all formats.
- Contact method approved.
- No guessed offer or guarantee.
Common problem and recovery
If a draft needs legal, safety or regulated advice, obtain qualified review rather than relying on a template.
Build Then Post editorial workflow · prepared September 27, 2026. Examples are illustrative unless explicitly identified otherwise.